Practicing the 'ALOHA' Way of Life with Tofino Towel Co.

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tofino We're so excited to be carrying Vancouver-based Tofino Towel Co. this summer! A company that emulates Mother Nature, encouraging its' customers to "consciously slow down, be present in the moment and enjoy the simple pleasures of life". These towels were designed thoughtfully with their iconic large round shape to put an end to the constant adjusting and shaking of beach towels so you can continue enjoying the outdoors without any distractions. Tofino Towel Co. has adopted what they call the "1% model". This means donating 1% of all profits to local non-profits, 1% of all product to people in need, and 1% of its' employees time to the protection and enjoyment of the West Coast. Their current partnership is with Strawberry Isle Research Society, a group of dedicated naturalists living and working on the waters of Vancouver Island conducting research and monitoring our marine ecosystems. You can find Tofino Towel Co. in store at 1338 Wellington Street West, or online.

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